Although rugged coiffures were once essential to American industry, which required all citizens to pull carts of unrefined steel by their hair, modern lifestyles have made such stiffness unnecessary. Take a load off your head with today's deal: for $150, you get a Brazilian blowout keratin treatment (a $350 value) at Patrick Evan Salon in Union Square.

A Brazilian blowout takes about two hours to administer, and can be applied to all hair types. The process works by coating each strand in a nutrient-rich layer of protective protein goodness, eliminating frizz and smoothing cuticles. After assessing your hair type and condition, one of Patrick Evan's trained stylists will wash and apply a keratin solution to frayed head threads, and after a blow dry, your stylist will iron your locks to seal in the nourishing proteins. Alongside its aesthetic benefits, the blowout can also repair internal damage to your hair and create a strong protective coat to prevent further harm.

The treatment leaves tresses as smooth and glossy as strands of pure dolphin, free from frizz, tangles, snarls, and blowholes alike. This non-moppish mop will remain in a state of coronal splendor for up to three months, leaving folks free to plunge into sub-tropical humidity swamps without fear of alligators getting tangled in their mane.

This Groupon is for new customers only.

Reviews

Nine Citysearchers give Patrick Evan Salon a full five stars, and more than 160 Yelpers give it an average of 4.5:

• People are literally unable to stop themselves from touching my hair after my Brazilian Blowout. – G G., Yelp
• It is so great having a stylist that is so in tune with what my hair needs. If you are someone that is suffering from frizzy, hard to manage curly hair and want to go straight or have dry brittle hair from over straightening, I'm telling you the keratin treatment is your savior, get it. – Holly H., Yelp
• The redwood bricks, the friendly staff, the elegance and warmth this salon represents is in a class by itself. A truly memorable experience! – Jackie G., Yelp