When the original Philly Soft Pretzel Factory location had a line out the door, its founders knew they had a hit on their hands. That was in 1998; today, over 100 franchise locations serve their special-recipe soft pretzels. Each chewy treat is hand twisted, baked fresh, and served hot from the oven into the customer's waiting hands, or mouth if they're really hungry. Pretzels can be topped with traditional salt, or spiced up with garlic or sesame seeds, while a selection of dipping sauces ranging from cheddar cheese to sweet chocolate provide layers of dunking flavor. And for those who prefer their baked goods meaty, dough-wrapped dogs and cheesesteak-filled pretzels are available.