Opened in 2009, PINZ features high-tech amenities and a modern design, all part of its goal to offer customers a contemporary bowling experience that makes them forget about the dingy bowling alleys of the past. While sitting on leather benches, guests reach out to rest their drinks on wooden coffee tables before lacing up a pair of bowling shoes. After selecting a ball from a wooden and chrome rack, they center themselves in one of 10 lanes before sending pins sailing. This upscale experience is thanks to PINZ's 10 Pin Alley, a lounge with a private wait staff, and one of many amenities that sets PINZ apart from other bowling alleys. When not bowling in the lounge or on one of the alley's other 34 lanes, bowlers can grab a bite at Harvey's American Pub—an in-house restaurant and bar that serves pizza, burgers, and hearty entrees—or indulge in entertainment such as billiards and arcade games. The alley also contains a glow-in-the-dark laser-tag arena for settling bets over who is the best bowler.