According to Los Angeles magazine, brotherly duo Matt and Christian Shubin channeled their lifelong love of ocean sports into Poseidon Stand Up Paddle, located walking distance from the pier. Their shop stocks all of the necessary gear for oceanic outings, including their own line of Poseidon paddles & paddleboards, before presenting them to amateurs, who propel watercraft with the store's inventory of lightweight but powerful carbon and fiberglass paddles. Accessories such as leashes, roof racks, and repair kits secure and beautify paddleboards without tacky layers of eye shadow. In addition to this, Poseidon stock a wide variety of surfing equipment and bikinis. Their ocean experts also offer standup paddleboard and surfing lessons.