You can buy Chilean jewelry, wines, and oils at Puro Chile, but it's more than just a boutique. It operates, instead, as what one staffer refers to as an"unofficial embassy." It's operated by a team of importers who haul in what they deem some of Chile's best products, and it's also an event center that hosts wine tastings and meetings. As an all-around, ongoing celebration of the culture, the shop and its Puro Wine sister shop stock wardrobes, wine cellars, and pantries with goods straight from Chile. The owners are passionate about giving Chilean exporters and artists a place to do business, and their efforts have been met with praise from the New Yorker, New York Times, and New York Magazine.