Beginning as a humble tavern in the 1940's, Red Robin Gourmet Burgers and Brews now serves many locations throughout North America with sustainably grown, environmentally conscious gourmet burgers and sides that marry classic American flavors with savory twists such as onion straws or bruschetta. Most of the shop’s fire-grilled gourmet burgers, chicken sandwiches, and entrees come with a side of bottomless steak fries, allowing patrons to soak up the juicy Whiskey River barbecue sauce, melted blue cheese, and edible fedoras that top the menu’s varied eats. The staff are happy to help patrons pair their sandwiches with one of the full bar’s microbrews or specialty mixed drinks, keeping glasses filled while athletic superstars battle it out on the eatery's big-screen TVs. As a perk for their patronage, Red Robin also provides customers the opportunity to take part in a loyalty program, features of which include a free gourmet birthday burger, every 10th item free, and other exclusive offers.