Alejandra Kough, the newest owner and store manager of Rouge Cosmetics, has personally tested every product in her store, from the eye shadows to the moisturizers to the body fragrances. Her discerning eye is one of the reasons the store was awarded "Best of Boston" for makeup shopping in Boston Magazine in 2009. In addition to time-tested favorites from industry leaders such as Nars, Stila, and bareMinerals, clients also find products from more exclusive brands such as Darphin and Blinc, whose “Kiss Me” mascara has graced the lashes of celebrities Jessica Alba, Rachel McAdams, and Jessica Rabbit.

Most of the aestheticians and makeup artists at Rouge have experience working at photo shoots and fashion shows, so they’re primed to help customers with a range of beauty needs. During private makeup lessons, they guide customers through popular techniques such as the smokey eye, and also acquaint them with tools and beauty products tailored to their personal style. The shop offers several other services, including bridal makeup and false lash applications.