In 2011, brothers George and Charbel Ghaby became business partners when they opened the first Rounds Premium Burgers. The concept for their joint venture was simple: a classic, American, build-your-own-burger stand that combined quality meats with surprising toppings. The idea caught on, and the burger joint soon spread to multiple locations, gathering awards as it went. Recently Rounds won Best New Restaurant in Pasadena Weekly's Best of Pasadena 2013, and it also secured top honors on a Best in Chow episode titled "Best Burger in Hollywood".

Rounds take the concept of customization to the next level. Diners can choose from four types of patties ranging from fresh-ground chuck to a homemade veggie burger. From there, they can pick from 10 types of sauce (thousand island, chipotle aioli, jalapeno ranch amongst them), six premium cheeses (American, pepper jack, bleu cheese crumbles), and 16 extra toppings, ranging from classics like bacon and grilled onion to surprises such as peanut butter and jelly and grilled pineapple. Then, the only thing left to do in choose what holds the whole delicious meal together. Traditionalists can pick a fresh classic, wheat, or pretzel bun, while those with dietary restrictions might prefer to have their burger wrapped in lettuce for a healthier option.