Feellikebeauty.com founder Richard Walker is an innovator in the skincare world, even if his choice of career is less than unexpected. The son of a chemist who pioneered elderflower cream in the 1950s, Walker's anti-aging products often use natural—although decidedly atypical—ingredients to nourish skin. While certain lines incorporate dermatological darlings like retinol and botanicals, some products are infused with snow algae to rejuvenate damaged skin cells. Others use peptides derived from snake venom to stimulate collagen production.

But the bee-venom line has perhaps garnered the most attention, not because it's useful for attracting bears but because Camilla, Duchess of Cornwall, reportedly vouched for the product as the source of her more youthful glow to step-daughter-in-law Kate Middleton. From there the wrinkle-reducing serums caught fire, grabbing the attention of celebrities such as Gwyneth Paltrow and Kate Moss.