At Sportspectrum, athletes equip themselves for impending swim meets and trail-way treks with brand-name athletic apparel from Nike, Brooks, Asics, Speedo, and Oakley. The shop's sprawling 8,000-square-foot sales floor abounds with racks of specialized clothing and competitive mannequins able to easily clock five-minute miles. Athletes peruse walls lined with running shoes and recline in red leather seats before being roused from their reveries with coolers of Gatorade.