The images of sharks and turtles swim across a 44-foot-tall mural created by Guy Harvey to welcome patrons into Surf Style's 55,000-square-foot shopping center, which the Tampa Bay Times called to “a baby Grand Central Station.” The artist's designs adorn an entire section of the center's racks of surf clothing, while other areas stock gear such as skateboards and skimboards.

Elsewhere, the sounds of crashing water and cheering bystanders lure shoppers to the FlowRider, a self-contained wave-pool machine that mimics some of Mother Nature's biggest waves. The machine incorporates aspects of surfing, snowboarding, and skateboarding and allows boarders to execute aerial maneuvers straight out of a pogo stick's wildest dreams. Visitors stow their cars in Surf Style’s six-level parking garage as they shop in the store or ride waves at nearby Clearwater Beach.