Much like the concoctions they’re named for, the story behind The Cupcake Shoppe is short but sweet. In 2011, Yolanda Diaz and her daughter Rosie started an online bakery. Within months, their treats became so popular that they had to invest in a full-sized confection facility. Since then, the Cupcake Shoppe has expanded their menu to include traditional, liquor-infused, and specialty cupcakes, including a french-toast-and-bacon version that nabbed top honors at the 2012 San Francisco Cupcake Challenge.

Yolanda and Rosie’s other cakes stretch the size spectrum, from cake pops and mini cupcakes to full-size custom cakes decorated for holidays and special occasions. The ladies also craft caramel apples and cookies that, like most thermometers, work best when dipped in chocolate. Their treats have even attracted some celebrity crushes: comedian George Lopez and 49ers running back Frank Gore have been spotted in the shop, and the cupcakes were also featured in the gift bags at the 2012 Daytime Emmy Awards. The Cupcake Shoppe was also featured in the 2013 edition of Cupcake Wars.