At Misquamicut Beach, visitors can celebrate the simple pleasures of feeling the sand between their toes and crashing into salty waves. The beach welcomes locals and tourists alike for a day outside in the fresh air, soaking in the sun's rays or body surfing out on the water. Throughout the summer, the beach plays host to a variety of events including a classic car show, drive-in movies, and festivals complete with carnival rides. Visitors can even zip down huge water slides—anything to distract them from that seagull that keeps stealing their sandwiches.

Much of the vitality of the area can be credited to The Misquamicut Business Association, which boasts a membership of about 90% of local businesses. The association throws lots of family-friendly events and serves as a resource for news on happenings at its 180-some affiliated businesses.