Cold pressing: that's what sets The Squeeze's juices apart. Special machines apply pressure to whole fruits, a process that aims to extract the liquid while still preserving vitamins and nutrients. The healthful concoctions can be combined into cleanses designed to promote detoxification and boost energy, or paired with fresh, organic raw foods for more dramatic lifestyle changes.

When not running a distressed-animal rescue operation, owner and lifetime vegan Karliin Brooks serves pressed juice and raw vegan food from the window of The Squeeze's biodiesel-fueled food truck. The business aims to save New Yorkers from poor dietary habits and impurities in their own environment.