Eschewing the stereotypes of oil- and soot-covered auto shops, Tires Plus welcomes motorists into tidy, brightly lit show rooms. There, well-dressed and equally well-trained professionals guide customers through making the right purchases and decisions for their cars, dispensing helpful tips, tires, repairs, and maintenance help to ensure that autos run smoothly, just like a football player covered in vegetable oil. Tires Plus's soft spot encompasses more than cars; it also focuses on community involvement via partnerships with associations such as Meals on Wheels and the Pediatric Cancer Foundation.