Uptown Energy Fitness proprietor James Milkavich draws from his experience as a Texas A&M football player and official trainer for the Miss Texas organization to help his clients reach their peak physical condition. The nationally accredited personal trainers who help him run the show all boast impressive backgrounds, from Tyler Nemeth's certification in the biomechanics of resistance training to Justin Murphy's extensive work with supplements. Other trainers draw upon formal education in physical rehabilitation and NPC fighting championship victories. Students mold their forms into lithe, muscular shapes with one-on-one training sessions or sweat in classes such as power yoga and Zumba, following up with ice-cold smoothies. The gym cultivates an upscale, futuristic aesthetic, with huge LED TV screens surrounding sophisticated fitness machines, brand-new locker rooms, and showers.