Beauty is a family business at Valeria Salon Med Spa Boutique, where co-owner Geri Palillo has been working side by side with her three daughters and a staff of more than 30 handpicked beauty experts for nearly a decade. Born into a family of cosmetic pioneers, Geri's own journey found her graduating from the classrooms of Vidal Sassoon and rubbing elbows with industry big wigs and their wigs at New York's Redken 5th Avenue Exchange. Today, when she's not busy personally selecting the Ray-Ban sunglasses and designer handbags that fill the shelves of Valeria's boutique, she continues to show off her styling finesse in the sunlit, marble-floored salon that constitutes one third of the business, showing her cutting-edge knowledge of the latest hairstyles through cuts, coloring, perms, up-dos, and straightening treatments.

Meanwhile, on the spa side of this three-part beauty haven, guests relax in private, Tommy Bahama-themed rooms as one of Geri's highly trained therapists and aestheticians administers one of six types of massage or body wraps ripe with natural ingredients such as ocean salt, ginger, or white tea. Facials tend to sensitive skin or revitalize dried out visages, and can also address the unique ailments of the male face, such as pores left from make-out sessions with monster trucks. The service menu also includes med spa treatments, such as laser hair removal, skin tightening and spider vein treatments and wrinkle-smoothing injections of Botox and Juvederm, as well as professional teeth whitening that combines the stain lifting powers of peroxide and light.