From styling celebrity hair to revitalizing complexions with relaxing facials, the team at Willo Aveda, an Aveda concept salon, aims to fill local mirrors with visions of beauty. Stylists of five different experience levels wash and rinse hair before breathing new life into languishing strands with a tailored cut and blow-dry. Alternatively, hair artisans can deploy Aveda's 97%–99% naturally derived formulas to refresh hair with a single-process color or nourish locks with conditioning plant oils that leave hair shinier than a freshly licked ring pop. The stylists at Willo Aveda also stay engaged with their clients through an active blog that celebrates lauded hair happenings. Most recently, the business collaborated with other Aveda salons to help set a Guinness World Record for the most money raised for charity in 24 hours through haircuts alone.