For $35, today's Groupon gets you a one-year Zipcar membership and a $50 driving credit (a $125 total value). Urbanites who ordinarily hoof it, use public transit, or ride on the backs of men bred for transportation purposes can't resist the convenience of wheels-at-will without the hassles of car ownership.

Reserve an SUV, a truck for heavy hauling, a hybrid for whale saving, or a coupe for couping; there are tons of models you can choose to drive. View vehicle availability online, and then reserve the car; Zipcars live in dozens of locations all over the city. The reservation includes driver's insurance and a gas card to fill up the tank. Reservations are billable by the hour or by the day, starting at $7 per hour and $66–$69 per day, and reservations include 180 free miles per day. This Groupon covers the $25 membership sign-up fee in addition to your year’s membership (a $50 value) and a $50 driving credit. Click here to see complete rate info.

Signing up is easy; your Groupon will include simple instructions for redeeming on Zipcar's website. Anyone who doesn't meet Zipcar safe-driver requirements will not be eligible for membership but will receive a complete refund in one to two weeks. You must activate your Groupon within the next month—please note that your membership will automatically renew at the end of your year if you do not cancel it.

This Groupon is for new Zipcar clients only. Valid for the Atlanta metro area only. $50 credit expires in three months. Must be 21 or over.

Reviews

Zipcar was featured in the New York Times, the Washington Post, and Time listed Zipcar's iPhone app as one of "The Best Travel Gadgets of 2009":

• Sixty percent of the new members said they had sold their cars or abandoned plans to buy them and decided instead to use Zipcar, which charges a small annual fee. – Nancy Trejos, Washington Post
• Some trips are well planned; others happen on a whim. For the whimsy in you, there's Zipcar, which offers its members quick, cheap, hassle-free car rental on short notice. – Peter Ha, Time