Pamper Mom with Mother’s Day Spa Promotions

Make it a day to remember with our Mother’s Day spa ideas and promotional tips:

1. Offer a Mother’s Day Spa Package
2. Promote Your Gift Card Offering
3. Create Mother’s Day Spa Baskets
4. Offer Mother/Daughter Discounts
5. Run Limited Time Promotions
6. Focus Your Efforts Online
7. Organize a Giveaway

Mother’s Day has been a national holiday celebrated on the second Sunday of May every year since 1907. As many of us know, the special day is all about paying tribute to the mothers and maternal figures in our lives for everything they do. More surprising however, is that aside from the winter holidays, Mother’s Day is the fourth largest spending holiday in the United States. ¹ In fact, according to a recent study, Americans spend an average of $220 on Mother’s Day,¹ buying everything from flowers to chocolates and jewellery. 

It’s also estimated that a total of $1.3 billion is spent on pampering mom with personal services such as spa trips. ² As a beauty, spa or salon owner, now is the perfect time to capitalise on this upcoming Mother’s Day by enticing clients with special promotions.

Read on to discover how to make your spa’s offerings the ultimate gift this Mother’s Day with these six Mother’s Day spa promotions.

1. Offer a Mother’s Day Spa Package

Most people know moms like to be spoiled and pampered on Mother’s Day. And rightly so, after everything they do for us, they deserve to be celebrated. But many customers may not be familiar enough with traditional spa services to know which to choose as a Mother’s Day gift. 

Help these customers by crafting a personalised Mother’s Day spa package that consists of your most popular services, such as a Mother’s Day massage and facial. Not only will this make mom feel loved and cared for on her special day, but it’ll also eliminate the need for customers to sort through your spa offerings trying to figure out which options mom might prefer. 

2. Promote your Gift Card Offering

Encourage customers to ditch the flowers and chocolates and treat mom to something a little less cliché this Mother’s Day. Like a spa gift card that allows mom to choose a spa treatment of her choice.

Display gift cards at your checkout area to promote to regular clients as a quick, easy Mother’s Day gift option, and place a few in your front shop window to remind passers-by to stop in and buy a gift for mom.

As Mother’s Day draws closer, shift your focus to capture last-minute shoppers who need to quickly find a gift. Promote your gift cards with limited time offers such as including a free, smaller gift certificate when customers purchase one valued over $100.

3. Create Mother’s Day Spa Baskets

Put together spa-themed gift baskets with branded towels, specialty skin care products and gift certificates. Include a gift card for a Mother’s Day massage, manicure and/or facial then sell these in-store and online so gift-givers can simply gift the wrapped basket to mom.

Again, display these at the checkout area to promote to regular clients, or advertise how they’d make lovely Mother’s Day gifts on your website and social media.  

4. Offer Mother/Daughter Discounts

For a Mother’s Day spa promotion that pleases everyone – mother and daughter discounts cater for moms who enjoy spending Mother’s Day with their children. Incorporate extras touches into your offerings, such as complimentary champagne with a manicure or a 75-minute massage for the price of a 60-minute massage. These added touches of luxury will make the day feel extra special. 

5. Run Limited Time Promotions 

Offering promotions on treatments and services booked on Mother’s Day will help increase your sales this upcoming holiday. Spa promotions with a special mom-centred twist not only draw in moms on Mother’s Day but could also garner attention from local news agencies, meaning a particularly enticing package could translate into free publicity for your spa or salon.

It’s also a good idea to offer coupons or incentives for future visits to moms who come in on Mother’s Day. This could introduce clients to upscale treatments they might not have tried before.  

6. Focus Your Efforts Online 

Before you sell special packages and gift cards for Mother’s Day, it is a good idea to advertise your products and services to customers online so you’re at the front of their mind when they start thinking about gifts. 

Announce your Mother’s Day promotions on your website and social media channels. Accompany them with engaging Mother’s Day marketing content that suggests what to give mom and how to make her day feel extra special. 

Include fun Mother’s Day trivia and useful information to draw visitors back to your page. Mother’s Day interactive posts can also be used to encourage engagement and get clients thinking about Mother’s Day, and about what they plan to buy for mom. So, ask visitors about their favorite memory of mom or create a quiz matching their moms to famous matriarchs throughout history.

7. Organize a Giveaway

If you’re feeling extra creative with your Mother’s Day spa ideas, then giveaways and contests can also encourage in-store traffic for the holiday. Offer a small gift to moms who come in for a pedicure or massage on Mother’s Day. Or create an incentive to encourage clients to visit your spa throughout the month of May for the chance to win a Mother’s Day gift hamper.

If you want to increase online traffic, why not prompt customers to make an online booking through your website for the chance to be entered into a prize draw? Make sure you promote the competition on social media to generate buzz before the closing date.

Sign up to become a Groupon Merchant and discover more ways to streamline your business at peak times of the year. You can also see how Groupon works for businesses.

Sources:

1. https://nrf.com/topics/retail-holiday-and-seasonal-trends
2. https://www.digitalelement.com/mothers-day-is-a-bigger-spending-holiday-than-you-think/