Ten Amazing Spa Website Design Examples

Jul 24, 2024

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For most small businesses, a website is often your customer’s first impression of your company. Not only that, but a well-optimized site can help people find you more easily on search engines too, and retain their attention once they’re here.

Around 48% of users decide a company’s credibility based solely on its website design¹. But it’s no longer enough just to have a well-designed website for PC users. More than half of consumers admit that they wouldn’t even recommend a business if its website is poorly designed for mobile devices.²

This means a spa website design needs to strike a balance between looking good and performing well. Here are ten spa website design ideas we believe have the winning formula for visuality vs functionality.

Miraval Resorts & Spas

Miraval is a destination resort found in Texas, Arizona, and Massachusetts with a core mission to create a life in balance for its guests. This is reflected in its crisp and clear website design, which promotes digital wellness from the offset.

At first glance, users are given a taste of what to expect from the resort, with dramatic landscapes and sneak peeks at some of the facilities.

Four is the magic number for this website. Guests are given four options to explore the website further, from the resorts to the activities. Then underneath, four is used again to give guests a snapshot in numbers of what makes Miraval stand out – with quick fact boxes and accolades.

Website: miravalresorts.com

Lake Austin Spa Resort

Set along the Colorado River, Lake Austin offers luxury spa packages with accommodation, dining and activities all included.

Their website utilizes videos and visuals to whisk the user to their resort. Short clips show happy, well-rested people doing a variety of activities to help the user imagine themselves in the same relaxing spot.

They also have a social bar to help bring their social platforms and website together. Here, previous guests can share their pictures taken at the resort to help capture that ‘in the moment’ feeling the spa’s website design hopes to convey.

Website: lakeaustin.com

LaserAway

With locations across the US, this medical spa understands that every guest has their own individual needs.

Their website aims to better understand each visitor who lands on their site by creating questionnaires. These questions aim to recognize what brought the user to their site, by asking what treatments they’re interested in and what they hope to achieve. Afterwards, users are then prompted to fill out a form with some basic details.

From this, LaserAway can curate unique treatment packages for their audience, as well as collect important user data. This data can then be used to get a better understanding of their audience’s demographic as well as keep in touch with these potential customers across all marketing platforms.

Website: laseraway.com

Blue Lagoon, Iceland

Drawing on natural geothermal wells, this organic spa in Iceland promotes healing and wellness in both its website and physical location.

Blue Lagoon applies color theory in its spa website design. White symbolizes peace and cleanliness, while blue sends a wave of calmness to our brains.³ Pair the two together and you have the perfect recipe for a spa experience.

Meanwhile, the spa ensures its website is constantly updated to reflect any new offers, events, and updates.

Website: bluelagoon.com

CanyonRanch, Tucson

Sometimes simplicity is key to drawing in new audiences. CanyonRanch succeeds in helping their users reach a relaxed state of mind on their website by not flooding them with flashy visuals and excessive content.

Instead, everything has a purpose. From the well-chosen words such as “What leads you here”, to an easily navigable site that moves when you do, this design takes you to the foothills of Arizona’s mountains, without being too imposing.

Website: canyonranch.com/tucson/arizona-resort/

AIRE Ancient Baths, New York City

AIRE uses its location as its spa website design inspiration. By swapping whites and blues for darker tones, users can easily picture themselves inside the industrial four walls of AIRE’s reclaimed historical building.

The black and gold color scheme also adds an aspect of luxury and mystery to the site, which perfectly matches the NYC atmosphere. This is a great choice for spas who don’t have the wonders of nature to fall back on.

The content itself plays on this ‘escapism’ sensibility, as users are invited to swap the bustle and modernity of NYC for the tranquility of these ancient baths.

Website: beaire.com

Trifecta Med Spa

It can be hard to stand out in an oversaturated market like the health and beauty industry. One way to achieve this in your med spa website design is by creating your own voice.

Trifecta uses a seamless design throughout its website, with unique features such as the font to help it stand out. And while having a larger first letter is not exactly revolutionary, it does help build Trifecta’s exclusive brand and distinguish themselves from the competition.

Sites like calligraphr let you transform your handwriting into a digital font you can use across your website and social platforms – who says you can’t offer a personal touch online?

Website: trifectamedspanyc.com

We Care Spa

The smart design of this website combines mystery (black backdrop) with nature (visuals) to create the intimate desert oasis We Care Spa is located in.

The use of icons is a great way to showcase the spa’s USPs without overwhelming the user with lots of information. Instead, users are offered a glimpse of what to expect, which allows them to make a snap decision of whether this spa experience is for them.

Lastly, having a well optimized footer with all the spa’s essential information is great at encouraging users to act. They can follow the spa on social media to get a better feel of the experience or express their interest through a call or email.

Website: wecarespa.com

Mohonk Mountain House

Mohonk Mountain House provides no frills or fuss. Instead, its website is effortlessly simple. Banners at the top of the page are great at getting this spa’s essential information, from special offers to USPs, in one central location.

By keeping their homepage short and to the point, Mohonk allows the user to dive further into the specific features of their resort. Their spa sub-page even features a FAQs section, so potential guests can feel reassured with the amenities on offer.

The spa also goes one step further in encouraging their users to stay in touch, with the enticement of sharing their experience for the chance to feature on their website.

Website: mohonk.com

Primas Medi Spa

Primas understands that, when it comes to a spa, the charm often lies in the talent of your staff. That’s why their med spa website design doesn’t just feature happy, smiling customers – instead it’s the staff’s bright beams that draw the user in.

And this high level of customer service and expertise is highlighted throughout the copy. Users are encouraged to call up to speak to a beauty expert for advice on treatments or book a free consultation via the online form.

Meanwhile, their specific treatment pages give the user all the information they need to know to book, from things to avoid before their treatment to the price.

Website: primasmedispa.com

Whether you’re seeking inspiration for that perfect spa website design, or in a different commercial setting like a restaurant, you can discover the tips and tricks to designing a stellar website and grow your audiences at peak times of the year when you sign up to become a Groupon Merchant.