How Does Groupon Work for Businesses?

Step 1

You Launch a Groupon Campaign

  • You fill out Groupon’s intake form to tell us about your business
  • We email you instructions to create a Merchant Center account
  • You build a custom campaign, selecting your discount, voucher cap, and other details

Step 2

Customers Buy and Redeem Your Offer

  • Groupon’s algorithm promotes your offer to likely buyers
  • They buy a voucher, and Groupon holds the payment until the voucher is redeemed or refunded
  • The customer comes in to redeem their voucher for your services

Step 3

Groupon Pays You for Each Customer Served

  • Redeemed vouchers are recorded in Merchant Center
  • You get paid twice a month for the vouchers you've redeemed
  • Vouchers that expire without being redeemed are refunded by Groupon, saving you the hassle

Step 4

You Fine-Tune Your Campaign with Our Tools

  • Your Performance Dashboard shows customer insights like total spend, demographics, reviews, and more
  • Merchant Center suggests edits that can improve your campaign, such as making your deal bookable
  • You can boost your offer to the top with Ads for Campaigns for more visibility

Groupon Success Stories in Your Industry

 

Julie Wilkes
Seven Studios

6,000+ Groupons sold

"We’ve worked with multiple different sales and marketing companies, ad agencies, and so on... None of them have had the immediate, significant, and longstanding impact that Groupon has had."

Jae So
Palace Korean Bar & Grill

Jae So
Palace Korean
Bar & Grill

40% increase in business

"I strongly believe that my business would not be here without Groupon. Customers who are purchasing on Groupon are ready to spend money. Give them a good deal and they'll be at your door."

Birgit Hampton
Get A Grip Trapeze

180+ Groupons sold in just 3 months

"I've paid a couple thousand dollars to other companies to advertise for us and not really seen a return, but with Groupon you don't have to put anything down. If you get a customer, you're getting paid."

Get on Groupon and grow your business: